Brand Book
Visual identity guide. Logo, color palette, typography, and brand usage rules.
v1.0 — 2026
01 — Logo
The AJUDA.DIGITAL icon is roots — like cassava roots pulled from the ground. Three thick, organic strokes radiating from a common point of origin.
The reference is threefold. First, cassava: a root of Brazil, food that sustains, resistance that grows hidden underground but holds up everything above. Second, rhizomatic thinking: no hierarchy, everything interconnected, any point can be the origin — like the AJUDA.DIGITAL product ecosystem. Third, the colors of Rio Grande do Sul: yellow, red, and green, the same as the flag of the state where the brand was born, during the greatest flood in Gaúcho history.
The dot between AJUDA and DIGITAL is light green (#5DCAA5) — a subtle accent that connects the two words like a URL, like an address, like how the brand was born: by registering a domain.
The typeface is Inter Light (weight 300) with wide tracking — light, airy, institutional without being cold.
Color
Color/dark
Black
Gray
32px
16px
Yes
Use on light, dark, or colored backgrounds according to the variants above
No
Never rotate, distort, apply shadow, gradient, or effects to the logo
Yes
Minimum breathing room: icon height on all sides
No
Never separate the icon from the wordmark or add space between AJUDA and .DIGITAL
02 — Palette
The three primary colors are the colors of Rio Grande do Sul — the same as the state flag. The deep green anchors the brand. The yellow and red bring Gaúcho energy and strength.
Primary — RS colors
Green scale
Neutrals
03 — Typography
Primary family: Inter. Humanist, legible, modern without being cold. The logo uses weight 300 (Light) with wide tracking. Body text uses weight 300–400.
AJUDA.DIGITAL
Inter Extra Light 200 — display / hero
AJUDA.DIGITAL
Inter Light 300 — logo / headings
We architect complex AI systems
Inter Regular 400 — subtitles
Every system we build connects what was separated, unifies what was fragmented, and restores dignity to those whom technology usually ignores.
Inter Light 300 — body text
ARCHITECT · JOIN · UNIFY · DIGNIFY · AI
Inter Medium 500 — labels / overlines
04 — Badge system
Every child product carries a seal that connects it to AJUDA.DIGITAL.
Usage: in the footer of child product websites and apps. In documents and commercial proposals. In neutral versions (gray or black) when applied over product brands with their own palette.
05 — Institutional